USER EXPERIENCE User Experience
With the widespread use of the Internet, brands have started to carry out marketing operations mainly over the Internet. Especially in recent years, the concept of user experience is frequently encountered in the product development studies of brands.
The explanation of the user experience, referred to as UX (User Experience), is briefly; It is the whole of the emotions and behaviors that the person using a product or service reveals during this process. These emotions and behaviors are analyzed in terms of;
- Practical,
- Experimental,
- Effective,
- Semantic,
- Valuational.
More and more research is being done on UX-related studies every day. UX, which acts as a key point especially for directing the target audience to the brand, is a subject that companies aiming to be a strong brand should tend to.
Discover Steps
USER EXPERIENCE Characteristics of User Experience (UX)
Although it seems like a complex concept, the user experience we experience in many stages of our lives is actually the entire process of a product or service. UX, which is fixed but also replicable, generally takes place in 5 basic steps.
UX is generally the process of designing the goals or strategies of brands. With the successful design of the user experience, brands shape their products or services with the most accurate solutions.
User Behavior
Prerequisite user stories and user traffic
UX Analytics
Keşif süreci olarak bilinen çizimler, wireframe yapılar, bilgi yapıları, prototip, A/B testler
UX Enhancements
Tasarım olarak bilinen modelleme ve devretme süreci
Performance and Reporting
Kalite kontrol amacıyla incelenen hız, hata payı ve diğer detaylar
Difference between User Experience
and User Interface
User experience (UX) and user interface (UI) are two separate concepts that are often confused with each other. However, the user interface is part of the UX process. The user experience process includes techniques such as;
- Data analysis,
- User satisfaction
- Prototyping,
- Site mapping.
In addition, there are issues that represent visuality in the user interface such as:
- Action buttons,
- Tools used on the page,
- Content and visual design.
In short, UX ensures that the product is usable and UI ensures that the visual design of the product is user-friendly.
The Importance of User Experience
With the widespread use of the internet, brands have started to carry out marketing operations mainly over the internet. Especially in recent years, the concept of user experience is frequently encountered in the product development studies of brands.The importance of user experience has been on the agenda especially in recent times. This method, which offers benefits to brands in many ways, is easily accessible to the target audience when interpreted correctly. However, when wrong inferences are made in the UX process, it becomes impossible to achieve successful results.The importance of user experience can be generally explained as follows:- The product is ensured to be easily usable.
- It is aimed that users are satisfied with the features of the product.
- It is aimed that the user likes the product spontaneously, not that the product is liked by the user.
User Experience (UX) Goals
Increasing Conversion Rates
- Sales Rate
- Mail Collection Rate
- Phone Call Rate
- Form Filling Rate
- Form Filling Rate
Reducing Exit Rates
The most logged-out pages on the site are analyzed, the reasons for the logging out are identified, and improvements are made for users on the pages.
Increasing the Number of Page Views
The site's redirects and links are optimized to increase the number of page navigations per user.
Increasing Page Retention Times
Landing pages and the user audience are analyzed to increase dwell times.
UX How We Achieve Goals?
1. Knowing Your Audience
Reports
The performance of the devices you attract traffic from is analyzed based on variables such as brand, model and browser.
By identifying the days and hours when your website is used the most, reports are provided to you to schedule your social media posts, mailings and advertising campaigns in the most accurate way.
2. Fixing Bugs on the Site
Bug Detection and Repairs
While users shop on your e-commerce site, regular checks are carried out to ensure that all the steps they follow proceed in a healthy way and to detect any irregularities in the purchasing process.
Optimizing all forms and their content by identifying errors that users encounter when filling out forms on your site.
3. By Improving All Processes on Your Site
On-site Optimization and Enhancements
We increase the visibility and click-through rate by arranging the image, color and content harmony on your website and providing visual integrity, as well as placing the images on your site in the most appropriate places in line with their functions. We identify the missing parts in the processes, buttons and functions on the site and ensure that the site runs smoothly.
Video recordings of the sessions visitors spend on your site are taken; from tracking mouse movements to all clicks during their stay on the site, they are tracked and interpreted and errors encountered by users are detected.
Analyses User Experience (UX) Analyses
- Heatmap Analysis Many factors affect your SEO, from the words used in text and content, to your own website, to links from other websites.
- Form Test Many factors affect your SEO, from the words used in text and content, to your own website, to links from other websites.
- Scrollmap Analysis Many factors affect your SEO, from the words used in text and content, to your own website, to links from other websites.
User Experience Tools
To evaluate user experience performance, it is necessary to use performance analytics tools. These analytics tools analyze users' behavior, score them and make recommendations. We can list popular and effective user experience tools as follows:
Google Analytics
You can analyze website performance.
Optimizely
It provides web content management and ease of digital commerce with A/B testing, website personalization and customization.
Yandex Metrica
You can see traffic sources, visitors' time on site and click-through rates.
Inspectlet
You can see mouse movements and heat maps.
Hotjar
You can uncover the online behavior of your website visitors and get important insights about your conversion rates.
Axure UX Design
It offers a good user experience on options such as opening speed, page transitions, visuals.
Morae Logging Tool
You can get market research and focus interviews.
Balsamiq
You can do framing online.
User Experience Tools
Success Stories References
Ersa Saat undertakes the representation of world-famous watch brands in Turkey. It offers Casio, Pierre Cardin, Bulova, Bulova, Swiss Military, Timberland brands that it distributes to watch enthusiasts and aims to reach the end user with its E-Commerce site.
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itopya.com is a new retail chain in the IT sector; It is a brand that has adopted the principle of working focused on customer satisfaction with strong steps and experienced personnel that will make a difference in the sector with its strong e-commerce understanding.
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What successes have we achieved with Forex.com.tr, Integralforex.com.tr, Integralmenkul.com.tr, Integralyatirim.com.tr and Integralviop.com.tr in the Forex sector since 15 years?
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Frequently Asked Questions About UX
Users' queries and goals when visiting a website are constantly changing. Sometimes the goal is to get information and exit, sometimes it is to make a purchase.
Commercial and corporate sites usually want users to have the best experience and be satisfied after they come to the site. These requests are very important for the website, as they will create a perception that the user is successful and that their needs are met.
Users who can interact with the content of your website (reading, registering, purchasing, etc.) are included in the target audience. However, especially in Ads and social media ads, the personas of the target audience are extracted and the user persona with added value in the target audience becomes the most valuable target audience of the site in terms of efficiency.
The scope of UX includes criteria that will also affect the design, such as the opening speed of the site, messages / notifications that appear to the user, shopping cart steps, usefulness of the site, color and usage habits of users, product descriptions, product images, product reviews, etc.
A/B, scroll map, heat map, confetti map and analytical tests are used to interpret user experiences and take action.
Information such as the purpose of the project, the expectations of the brand, the target audience and other technical details are shared so that the agency is also informed in general terms, and all editing is planned by sticking to this information.
It is the monitoring and reporting of the movements, clicks and form filling processes of the visitors coming to the website on the web pages.
The job of a UXD is to make the creative spaces of an app or website attractive and usable for users. Sometimes aesthetic elements may not be attractive in terms of navigation. For this reason, people/agencies who know current technology and user expectations well, who can interpret tool data well and take action should be preferred.
Browse Our Other Services
How would you like to rank first in search engines and increase user experience? You can also take a look at our other services other than SEM.
SEO (Search Engine Optimization)
SEO is a digital advertising strategy with the lowest investment cost and the highest commercial return that allows your site to rank high in sectoral words and get more visitors and customers.
