WEBTURES
What is Performance Marketing?
Performance marketing, also known as Affiliate Marketing, refers to affiliate marketing. This system is utilized for the advertisement of the product to be marketed to reach a much wider audience. It is an economical, risk-free and effective marketing method. The company offering products and services needs to identify the target audience it wants to reach. The areas that this target audience visits the most in the digital world should be identified. Publishers who will promote and recommend products and services should be contacted. For example, an Instagram user with a large number of followers can share a post such as I used this product and I benefited like this. Ads in interesting posts on social media attract attention. People do not like advertisements directed directly at them. In order for a brand to become more known, it needs to make such impressive advertising experiments. It is important to use professional marketing strategies to do effective work.
BKM Kitap : 775% Revenue Increase in 1 Month with the Same Budget
With special bids and groupings, we ensured that our budget is distributed to the groups that bring the most conversions and have low conversion costs. In addition, with the data we obtained as a result of the analyzes we made on the Analytics side, we identified the most converting audiences and added them to our campaigns on the Google Ads side and made special offers. On a daily and weekly basis, we identified the categories or products whose efficiency increased or decreased and took special bidding actions for them. As a result of these studies and other similar detailed optimizations, we increased the number of transactions by 693% while reducing the transaction cost by 691% in shopping campaigns. We used the specific remarketing lists we created in our dynamic remarketing campaigns and directed the people who visited our site to purchase by making special offers among themselves. Thus, we managed to increase the current conversion rate 9 times.
SERVICES
Performance Marketing Tools
While large companies can spend millions of dollars on branding, most businesses need to focus on the bottom line to remain profitable.
Performance marketing is a marketing method that is under the control of the advertiser. The advertiser defines a specific action and when that action occurs, for example a sale, a lead or a click, the advertiser is paid. This method allows the advertiser to use their budget effectively.
Search Advertising
Reach your potential customers at the moment of need with search advertising.
Video Ads
Deliver interactive ads to people who might be interested in your products with Youtube video ads.
Display Advertising
Increase your internet awareness with display ads. Invest in the future.
Mobile Advertising
Get the most out of your mobile site and app.
Shopping Advertising
With your product xml, make your products visible at the top of search results with their images and prices, and increase your sales.
App Ads
With Google's automatic targeting, you can drive more downloads and engagement in the mobile market.
E-Mail Advertising
Reach users who have received emails from your competitors, create more customized ads with Gmail's custom templates and reach users with emails that contain your keywords.
WHY GOOGLE ADS
Benefits of Google Ads for Your Company
With Google Ads campaigns managed by Webtures expert team, we optimize conversion with a focus on maximum performance and minimum cost by ensuring continuity and complementarity within the integrated fiction of the campaign with appropriate motivations for user habits on different platforms.
- By increasing your brand visibility, frequency and awareness, we increase the trust index of your brand, which is effective in the purchasing decision.
- We increase your traffic by increasing your CTR values with fictions that run on the motivations that users provide maximum return.
- By analyzing the behavior of consumers to get in touch with you, we increase your interaction with action-oriented results such as social media, website, e-mail, phone.
- We act result-oriented and increase your sales with an environmental marketing structure where all processes are optimized and brand integrity is protected.
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Success Stories References
We managed to increase conversions by 0 within the scope of the digital angel investment project of the E-Cookies brand.
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While the Google ADS advertising budget of Yargı Publishing House, one of the first publishing houses that comes to mind when it comes to exam preparation, was reduced by half as a result of our optimizations, there was no decrease in the revenue.
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Frequently Asked Questions About Performance Marketing
It varies according to your advertising budget and your expectations from advertising. We can achieve the right results by planning according to your sector and the competition in that sector.
Each keyword has a different cost per click. It varies according to the competition in that sector.
No intermediate panel is used and the advertising fee is defined on your company's credit card. In this way, you can see the work done and expenditures transparently.
Google does not allow malicious ad clicks using filters (such as IP protocol). Not every click from competitors is paid for.
Search users first enter the research processes and then decide. Since this varies according to the sector, we cannot give a clear answer.
The service fee varies in e-commerce and corporate companies. Up to a certain fee, commission-based progress is made for fixed afterwards.
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