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Daha iyi bir deneyim için izninizi istiyoruz!

İnternet sitemizde deneyimlerinizi kişiselleştirmek amacıyla çerezler kullanılmakta olup, izin vermeniz halinde zorunlu çerezler haricindeki çerezlerle toplanan veriler işlenmekte ve tüm çerezler yurt dışında yerleşik altyapı tedarikçilerimize aktarılmaktadır. Reddet seçeneğine tıklamanız halinde tercih ve ilgi alanlarına yönelik maalesef sana özel bir deneyim sunamayacağız. Çerezler bakımından kişisel tercihlerinizi, seçeneklerde yer alan çerez ayarları kısmından yönetebilir, çerezlerle ilgili detaylı bilgiye buradan ulaşabilirsiniz: Çerez Politikası

İtopya

itopya.com is a new retail chain in the IT sector; It is a brand that has adopted the principle of working focused on customer satisfaction with strong steps and experienced personnel that will make a difference in the sector with its strong e-commerce understanding.

İtopya

INDUSTRY    TECHNOLOGY

Services We Provide

SEO

İtopya SEO ve UX Processes

Analysis

  • Itopia wants to become a leading company in IT solutions and Gaming products in a short time. The goal is to increase organic visibility and become a trendy e-commerce platform that will satisfy users.

    • Planning the category tree according to the required strategies.
    • Be more visible in brand searches
       
1

Process

  • Category URL structures were changed and the URL structure was made SEO friendly.
  • Product URL addresses were changed and special strategies were determined for the product groups to be targeted.
  • With the brand filter system, searches made by users were targeted.
  • Strategies were implemented to avoid creating duplicate content in areas with high importance such as categories and brands and where the most traffic can be provided.
  • Visual changes were made for all pages that did not have an image on the product detail pages or did not have the correct image.
  • Special strategies were developed for pages that affect mobile performance and experience absolute traffic loss.
  • By targeting searches specific to the target audience, visibility rates increased in all months from the beginning of the work.
  • Special strategies have been developed for sections that keep the page up-to-date, such as product reviews.
     
2

Conclusion

  • Traffic rates increased by 115%.
  • Over 100% increase in category and product visibility
  • The number of words on the first page increased by 60%.
     
3

Statistics

255

First Page in Word

%115

Organic Traffic Growth